This commemorative month serves as a mirror of the prevailing political atmosphere, so in what ways can we modernize it?

This is Black History Month in the United Kingdom, and it seems it’s time for a reassessment. Over the years, an celebration that started out as a commemorative event of the past, cultural identity and bonds between global Black communities, has developed a commercial tone, broadening to incorporate functions where Black people are compensated to talk to white audiences about hidden biases and active solidarity. The anti-racism rallies of the last decade generated a rise in the industry of demonstrating racial awareness. However, that period has concluded. The surge has crested, leaving a sort of hollowed out legacy of what increasing understanding is for.

The Background of Black History Celebration

Initially celebrated in the US and Canada, Black History Month was created in 1962 as “Negro History Week” by Black scholar Carter G. Woodson with a week of celebration and reflection in the February's second week. Black History Month grew out of this campaign and was formally inaugurated in 1970. Today it is observed not only in the North America in February, but also in the tenth month in the Britain, the Federal Republic of Germany, Éire and the the Kingdom of the Netherlands.

The month has evolved since those days, placing less emphasis on the accounts of colonial slavery and fights for racial justice, and increasingly on notable African descendants in government, the arts, and social movements, and widely honoring the impact Black people have made to influence the nation. It is in schools where Black History Month is most regularly observed, with talks and cultural events. But the way the celebration is commemorated is a manifestation of the political moment. How it evolves is a good lesson in how co-option leads to dismantling: the transformation of Black History Month has stymied the purpose of it, which is to tackle systemic and institutional racism.


A Jarring Moment

Few things illustrate how crucial it is to rethink Black History Month better than the current time in which it occurs this year. In the Britain, a revitalized conservative movement in the shape of the Reform political group is top in opinion ratings. In the summer we observed the most significant ultra-conservative gathering in British history. Kemi Badenoch, the African descendant in charge of the Conservative party, is a strong critic of the racial justice movement, and we are in a place where a member of parliament gains confidence to declare that a lack of white people in specific city neighborhoods is a source of worry. Meanwhile, extreme conservative groups are surging in Europe as a whole.

In the United States, a significant offensive against inclusion programs and preferential policies has been brought, repeatedly with positive outcomes, to the supreme judicial bodies of the nation. A effort to remove African American heritage and legacy from the historical documents is ongoing. One of Donald Trump's first executive orders aimed at the institution dedicated to Black heritage, and the Smithsonian Institution, claiming they of a organized and extensive campaign to alter the country's historical narrative” by depicting the United States “as fundamentally prejudiced”.

Given these circumstances, the celebration illustrates how little it can be impactful if it is confined to either routine organizational acknowledgments, or stripped of political content commemorations of contributions in the past, rather than addressing the conditions of the current era. It also demonstrates how its restricted time span means that it is detached from the more extensive continuous action that is required. An academic expert, a educator at an educational institution, put it best when she voiced worries about the short-term symbolic gestures of the celebration. “The difficulty with taking a tokenistic approach”, she wrote, “is that it often means that Black History Month turns into a transient display rather than a agent of progress.”


Reevaluating, Not Abandoning

Determining how to adjust, modify and expand actions for equal rights and acknowledgment in such times of discouragement and concern is a difficult task. There is a inclination to just do away with observances such as Black History Month altogether, assuming they are simply not fit for purpose, or are remnants of an period that has failed to deliver.

However, regardless of the situation, Black History Month, and in fact the entire extended network and legacy of activism for racial justice – grassroots Black Lives Matter organisations, inclusion and equity efforts, and certainly, even commercial engagements – constitute an foundation that a significant effort has been dedicated to. It is there not only to deteriorate as the situation evolves (and in fact, deteriorates), but to be a vital organism.

So what would a new dynamic Black History Month look like? Well, first, it would be not just one concentrated month: something that is dispersed throughout the annual calendar (as some institutions are already starting to implement), sections of its curriculum (particularly around historic Black characters) incorporated into educational programs. It would also be a period that does not shy away from political issues, and leaves space for citizens, particularly young people, to express their concerns and stories. What purpose serves mere awareness of the bygone era when it ignores the current situation of far-right rallies in the urban areas? Organizations who celebrate it should not be pacified with the passive language of hidden discrimination and sensitivity to subtle slights, but faced with the dangers that impact society if opposition to discrimination is not treated with importance. Briefly stated, Black History Month should be made contemporary, pressing, and responsive. It could be that an entire name rebrand is in order – Present-Day African Heritage Celebration.

Brittany Wells
Brittany Wells

A digital strategist with over a decade of experience in media and technology, specializing in brand storytelling and innovative marketing solutions.